Mall Bluetooth Advertisement

02:54 in Bluetooth Advertising, Bluetooth Innovation, Engineering Projects, Guidance, Innovative advertising, Low Cost advertising, Mall Advertising, Projects, Reception

This system is used for advertisement purpose. In case of malls, if they want to advertise theire product they can use this software.

"Advertising via SMS just doesn't get the picture across (literally) and costs money, while ads via MMS cost even more money. So Bluetooth advertising seems poised to give maximum impact with minimum expenditure."

Basically the cell phone get messages of advertisement (of mall)if their bluetooth or internet is activated in phone..

This will be usefull for advertise them with less cost.(just keep this software running on system )

I was in the mall, and realized my mobile was getting an incoming 3gp file via Bluetooth. It was an advertisement from Nike and was apparently being transmitted by the Nike retail store. Very innovative. The Nike retail store actually constantly transmits Bluetooth files to all the Bluetooth phones around which are set to Bluetooth visible mode. I don't know how long this method of advertising has been around, but it's rather cool.

The picture shows my mobile being transmitted a 3gp file via Bluetooth outside a Nike retail store. The Nike shop will send you a short 15-second video clip (3gp) with a nice Nike clip. For those who like to collect 3gp clips, stand around those Nike shops and you'll get your free clip via Bluetooth. Just make sure you have Bluetooth powered up on your mobile and it's on visible mode.

So far, the Nike shop at Midvalley Megamall and 1 Utama in Malaysia seem to have this advertising ability.

Call it innovative? At the time Bluetooth was in its infancy, it would have been considered Blujacking. At least nowadays most of the newer Bluetooth devices do ask before accepting a transfer.

Keeps me wondering what other commercial capabilities they will make out of the Bluetooth technology. 

Technology:- 

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